Vitale Base Crème(Step 1)

Protects and soothes scalp when used with any sodium or guanidine hydroxide relaxer. Allows time for maximum straightening and shampoos out easily.
  • Soothes & Cools Itchy Scalp
  • Excellent For Scalp Treatments
  • 14 Oz. .... $4.90  
    Ideal (Mild)

    Enriched with Olive Oil this extremely mild formula allows for a slow straightening process to preserve fine, color-treated, porous and easy to straighten hair. It allows you to slightly alter the natural curl pattern of the hair for more manageability and sustenance.
  • Contains Olive Oil
  • For Fine & Color-Treated Hair
  • Processes Slowly
  • 16 Oz. .... $8.53  
    64 Oz. .... $22.11  
    152 Oz .... $31.53  
    Life & Body (Regular)

    Recommended for medium to coarse hair, this creamy formula is easy to apply and produces silky straight and shiny hair. Infused with Aloe Vera it provides nourishment and healing to the hair and scalp during the relaxer process.
  • Contains Aloe Vera
  • For Medium to Coarse Hair
  • Produces Silky, Straight & Shinny Hair
  • 16 Oz. .... $8.51  
    64 Oz. .... $22.05  
    152 Oz. .... $31.45  
    Concord (Super)

    This fast action formula also blended with Aloe Vera for hard to relax hair gets even the coarsest hair silky straight and shinny. When used with the complete relaxer system you are guaranteed to have strong healthy hair.
  • Fast Action
  • For Coarse, Resistant & Wiry Hair
  • Straightens Edges of Short Cuts
  • 16 Oz. .... $8.51  
    64 Oz. .... $22.05  
    152 Oz. .... $31.45  
    Revive Conditioner (Step 3)

    Restore the life of relaxed, color-treated or chemically texturized hair with the bodybuilding and reconstructive conditioners in this unique formula. As a Pre Relaxer Treatment, it contracts the cuticles making previously relaxed and color-treated hair resistant to further processing. As a Post Relaxer Conditioner it returns hair to its neutral pH and seals hair cuticles for long lasting shine.
  • Seal Cuticle After Any Chemical Service
  • Returns Hair to Normal pH
  • 4 Fl.Oz. .... $3.89  
    16 Fl.Oz. .... $11.24  
    32 Oz. .... $14.99  
    Neutralizing Shampoo (Step 4)

    Specially formulated with chelating agents and natural conditioners to gently and thoroughly remove relaxer residue replenishing lost moisture. It alleviates tangles associated with chemical processing and facilitates a natural shine. A special color indicator lets you know when chemical residue is present.
  • Detangles
  • Removes Chemical Residue After No-lye & Lye Relaxers
  • 4 Fl.Oz. .... $3.68  
    16 Fl.Oz. .... $6.83  
    32 Oz. .... $9.50  
    Corrective Cond. (Step 5)

    This protein fortified highly substantive moisturizing conditioner has special detangling and silking agents to infuse moisture and nutrients into damaged, dull, dry, thinning, natural or brittle hair The result is improved body, silkiness, softness and sheen.
  • Replenishes Proteins & Moisture
  • Repairs Damaged Hair
  • 16 Oz. .... $6.75  
    32 Oz. .... $9.75  
    Sensitive Scalp

    Secially formulated to help reduce and repair hair damage. Provides the silky straightness of a sodium relaxer without the scalp irritation.
  • Less Irritating to Scalp
  • Reduces & Repair Hair Damage
  • For Silky Straight Hair
  • 1 Pack .... $11.34  
    2 Pack .... $20.37  
    4 Pack .... $27.04  
    Body Bounce - Moisturizing Creme

    Recommended for daily treatment of permed, relaxed, color-treated or natural hair. Use with blow dryers, flat irons, electric rollers, curling irons and hot combs. Special built-in conditioners in this exceptionally rich crème formula help to stimulate new body and volume in heat-activated hairstyles. This lightweight formula gives your hair excellent shine when used as a daily maintenance treatment and won’t weight hair down.
  • Adds Body & Shine
  • Protects & Moisturizes
  • Excellent as a Leave-In Treatment
  • 4 Oz. .... $7.56  
    8 Oz. .... $10.82  
    Intensive Conditioner

    Strenghten, moisturize and repair damaged hair while soothing your scalp and eliminating dandruff. Apply Super Reconstructive Conditioner for 12 minutes as a corrective treatment. It penetrates deep into the hair’s cortex and provides internal repair. Provides nourishment for over processed, extremely limp, dull and dry hair for a vibrant livelier and richer shine.
  • Soothes and Cools Scalp
  • Replenishes Moisture & Protein
  • For Weekly Maintenance
  • 16 Oz. .... $12.92  
    Setting Lotion

    This very special, Setting Lotion penetrates the hair shaft to help condition and restore protein and moisture balance, giving more added body while setting the hair for a firmer hold. It works as a superb detangler and contains NO ALCOHOL. Ideal for use between relaxer treatments, for blow-drying, setting and maintaining permanent waves.
  • Provides Medium Hold
  • Conditions and Detangles
  • Add Fullness to Blow-dries
  • 16 Fl.Oz. .... $7.35  
    Smooth Sheen Wrap Lotion

    Smooth Sheen is formulated to deliver smooth feel and maximum sheen to blow-dries wet sets and wrapped hairstyles. Gives long-lasting hold without stiffness or flaking and dries fast.
  • Adds Shine & Long-lasting Hold
  • No Flaking
  • 8 Fl.Oz. .... $5.57  
    16 Fl.Oz. .... $7.25  
    Perfect Mold Holding Spritz

    Vitale Spritz provides the styling freedom required in contemporary styling of all types of hair. Enjoy the versatility of choosing from soft, medium and firm hold when styling with blow-dryers, hot curlers or flat irons.
  • For Soft, Medium or Firm Hold
  • Combs Easily With No Flaking
  • Add Shine
  • 4 Fl.Oz. .... $3.14  
    12 Fl.Oz. .... $7.98  
    128 Fl.Oz. .... $51.44  
    VOC SPRITZ

    This environmentally safe spritzs provides the styling freedom required in contemporary styling of all types of hair. Enjoy the versatility of choosing from soft, medium and firm hold when styling with blow-dryers or hot curlers.
  • Environmentally Safe
  • Sculpts & Holds
  • Provides Shine & Definition
  • 12 Oz. .... $7.98  
    Nutrigrow Hair & Scalp

    An exceptionally rich preparation which combines vitamins E and the amazing Shea Butter in a light oil base of emollients to give hair softness and shine without heavy oil build-up. It helps protect hair and scalp from climatic damage and provides the necessary nutrients to promote hair growth.
  • Nourishes Scalp & Hair
  • Reduces Dandruff
  • 8 Oz. .... $9.03  
    Tangle Phree Shampoo

    Formulated with natural moisturizers and detangling agents to keep relaxed hair soft, properly hydrated and tangle free. It is pH balanced and won’t strip natural oils from hair, yet delivers thorough cleansing.
  • Cleans, Softens & Detangles
  • For Weekly Maintenance
  • 8 Fl.Oz. .... $5.78  
    32 Fl.Oz. .... $11.81  
    MoldN'Hold Styl.Gel

    This first class quality gel unequaled by any styling gel is especially designed for contemporary molding and styling. It gives the versatility of choosing from soft, medium and firm hold and will fulfill all of your Mold N’ Hold needs.
  • Provides Soft, Medium or Firm Hold
  • Excellent for Gray Hair
  • 16 Oz. .... $2.99  
    32 Oz. .... $4.99  
    MoldN'Hold Prot.Gel

    Enriched with protein to strengthen hair, this first class quality gel is in a class of its own. It is especially designed for contemporary molding and styling. It gives the versatility of choosing from soft, medium and firm hold and will fulfill all of your Mold N’ Hold needs.
  • Provides Soft, Medium or Firm Hold
  • Conditions Relaxed Hair
  • 16 Oz. .... $2.99  
    32 Oz. .... $4.99  
    Finishing Mist

    Gives hair an oil free shine. Resists humidity and eliminates Frizziness. Hair feels smooth and silky to touch. Great for use on wet or dry hair.
  • Light Brilliant Shine
  • Works well with Thermal Styling
  • 4 Fl.Oz. .... $7.34  
    8 Fl.Oz. .... $13.23  
    Straw Set Lotion

    This unique setting and styling lotion is proteinized with oatmeal extract for body and with Panthenol for added sheen. It is designed for strong sets without flaking. Excellent for tight sets and molds and can be used to add volume to fine hair. Dilute for blow-drying and roller sets.
  • Provides Firmer Hold
  • Adds volume to blow-dries
  • Strengthens and Moisturizes
  • 8 Fl.Oz. .... $6.62  
    32 Fl.Oz. .... $15.33  
    Itch Relief

    Formulated with menthol, eucalyptus and peppermint oils in a non-oily base, Itch Relief is designed to penetrate the scalp and relieve itch generated by dry scalp, build up of hair products or fungus. It relieves itching associated with long duration styles such as updos, braids, scrunches and straw sets.
  • Soothes and Cools Itchy Scalp
  • For Braid & Updos
  • 8 Fl.Oz. .... $7.35  
    Oil Moisturizer

    Formulated to replenish dry and treated hair due to relaxers, hair colors and coldwave treatments. This lotion is perfect for daily care when using heat generated appliances that cause extra dryness and hair breakage. This versatile lotion performs on all hair types and styles, making it the best choice for the salon and the family.
  • Moisturize & Protects
  • Excellent Leave-In Treatment
  • 12 Oz. .... $7.42  
    Jumping Jelly Shining Gel

    Gives hair fantastic shine while providing the conditioning benefits of Carrot Oil, Shea Butter, Jojoba Oil and Vitamin E. Conditions and protects hair during thermal styling.
  • Adds Shine & Definition to Curls
  • Add Shine to Blow-dries
  • 8 Oz. .... $4.19  
    16 Oz. .... $6.29  
    Hair Polish

    Gives hair fantastic glisten and shine without weighting it down. Makes hair smooth and silky to the touch. Can be used on wet styles or added to dry hair before styling, and great for weaves.
  • Detangles
  • Seals Cuticles
  • Gives Exceptional Shine
  • 2 Fl.Oz. .... $7.88  
    8 Fl.Oz. .... $17.64